Completed contest

logo update/refresh for pet supplies distributor

rklein6 needed a new logo design and created a contest on 99designs.

A winner was selected from 25 designs submitted by 13 freelance designers.

25
entries
13
designers
1
winner

One of the designers who made it happen

Winner - dgrafix
Dgrafix, Was great to work with. He is very patient and definitely has an eye for creativity! Thanks again!
- Yuk Media Group

How rklein6 started their logo design journey

Summary

We are looking for a redesign of Southeast Pet's current logo to make it more contemporary and suitable for a website/online environment.
The update needs to retain some visual cue(s) from the original logo. Their current logo can be found at: http://www.southeastpet.com/

Company name

Southeast Pet

What inspires you and how do you envision the design for your business?

  We need an updated logo for a pet product distributor, Southeast
  Pet. Current logo reflects the Company's roots - the import and
  wholesale distribution of live ornamental fish and associated
  hard goods (aquariums & associated products) to independent pet
  retailers.
  Over the years, the business has changed dramatically -
  Southeast Pet no longer sells live fish, and instead offers its
  independent retailers product for all traditional pet categories
  (aquatic, pond, bird, cat & dog foods and product, reptile &
  small animal).
  Company's current logo has been in use for the past 26 years and
  is widely recognized. As such, update needs to retain some

  visual cue(s) to suggest its origin.
That being said though, we are looking for a logo redesign that is more contemporary and appropriate for a website/online environment.

Wants

- -color: we have no color requirements (no need to use the current red)
-Style: professional, clean and easily reproducible
-Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)
-Need to feature “Southeast Pet”
- Only the “S” and “P” in “Southeast Pet” should be capitalized

Don't want

-There should not be too much detail in the logo as it may be used in smaller pieces of marketing collateral
-No use of states, locations or regions in the logo

Custom package

US$189

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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