Logo for unique, vibrant investment firm bringing together finance and farms

Indigo Agriculture

Indigo Agriculture is a specialist agricultural investment advisory firm providing blue-ribbon services for local and international clients looking to make large investments in Australian agribusinesses (usually farms).

Please just keep in mind the 'earthy' feel of farming. We are looking for the use of a more 'blue' indigo rather than purple.

Here's a link to a pinterest page with some more ideas: https://au.pinterest.com/mrmurphy/logo-ideas/

Key descriptors:
• Australian agriculture
• Major investments
• Creating partnerships
• Linking finance and farms, funds to food
• Creating partnerships from the boardroom to the paddock
• Bringing together capital and capability.

Brand attributes: strong, well-grounded, stable yet nimble, a mix of tradition and innovation, high level financial expertise, rural focus.

Brand characteristics:
• Blue-ribbon / first-class service
• High level of expertise
• Honesty and integrity
• Stability matched with flexibility and responsiveness
• Strong people-focus

Other key criteria:
• We are looking ideally for a two-colour logo which can also be reproduced easily in mono.
• Indigo is to be one of those colours.
• We prefer a simple design rather than overly fussy.
• We do not want a hand holding a leaf, leaves, or green images nor cows, sheep, pigs or wheat sheaves as these are already very commonly used and do not convey the link between high level investment and agriculture.
• We like the idea of the stylised use of a gate / gates – linked with financial elements – but this is not essential and please do not let this stop your creativity or ideas.
• Please note that the agriculture industry comprises a broad section of industries including livestock (cattle, sheep etc.), major crops, horticulture and processing.
• We are seeking something that indicates the link and partnership between major investment and agriculture.