Evolusia is a consultancy that seeks to help companies explore new markets, expand profit opportunities and evolve into regional enterprises. Thus our tag line is "Explore. Expand. Evolve". The target sector is technology and innovative companies, with an initial focus internet and interactive digital media. The company is based in Singapore and Bangkok. It will start by targeting tech companies in Singapore looking to expand into the Thai market, but we eventually aim to cover all of Southeast Asia. We are a multinational team spanning three nationalities right now: Singaporean, Thai and Dutch.
Key to winning business will be our ability to convince our clients of the credibility of our team - all entrepreneurs in their mid-30s, but with solid backgrounds in tech, investment banking and consultancy. Many of our clients will be young(ish) entrepreneurs in the tech sector so we need to be fresh, innovative and energetic - like our clients.
This puts us somewhere between the solidity of McKinsey (top consulting firm) or Goldman Sachs (top investment banking firm) and the vibrancy of a web 2.0 company. We are looking for a logo that brings the right balance between these two sides.
While open to all ideas, the logo should probably incorporate the gist of the tag line: Explore. Expand. Evolve.
No preferred colours for now - but probably want to stay away from blues (too conservative and commonly used). We are open to having a logo + name or just having a stylized name.
We are also looking for the same designer to come up with our house style: colour scheme, font etc to be consistent with the logo and what we're trying to achieve above. This is a separate engagement and thus potentially more business later. Right now, you're not requested to submit a house style but rather only a logo at this time.
The logo should be delivered in vector format.
We'll use the following rating system (which we saw on another contest and have copied over!):
1 star - Wrong direction, start over
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut
Please also refer to general comments for further guidance throughout the competition.