building a web application enabling customers to build a shopping list for groceries and then choose the grocery store nearby and then get a printable list of the items categorized by which aisle they are in.
this will allow the customer to do some of the following:
(1) target only those aisles with the items they are looking for
(2) hand the list to a spouse and work their way from each side knowing exactly what to get
(3) hand the list to a teen and have them be able to find the items in the store
Tell us a bit about who you are and the people you reach
at this point grocery store shoppers who are using a web browser to build their shopping list
really want to go for the web 2.0 sort of look. and want to incorporate the idea of navigation or finding something and also the idea of a grocery cart or something. somehow convey that it is a shopping experience and that the aid is to allow them to easily navigate.
want the point to be that you know exactly where you need to go in the store to get what you need. it's a very enhanced list in that it is divided by location as opposed to one someone would make on a kitchen countertop without organization.