Sports Mentality is a company that helps recreational sports players (starting with basketball, DishTheRock.com), but will cover all sports such as volleyball, soccer, tennis, golf, etc.
The audience is all recreational sports participants who may be weekend warriors or very competitive amateur sports fanatics. The age range is from 5-100.
The logo should give the impression of recreational sports, athletic people, active people, etc. It should be clean, something that an entire company brand can be built upon.
The demographics of the users of the site will be people wishing to visit the companies various sports-specific websites. SportsMentality draws people for their active lifestyle, and will give them direction to which of the subsites they want to visit. This all starts with an amazing logo!
In addition, the background of the logo in PSD format should have a transparent background so it can be placed on many different color backgrounds