logo for SortMySuper.com.au
Troymuir needed a new logo design and created a contest on 99designs.
A winner was selected from 470 designs submitted by 140 freelance designers.
Some of the designers who made it happen
How Troymuir started their logo design journey
Who are you known as?
SortMySuper.com.au
Tell us a bit about who you are and the people you reach
Superannuation (retirement fund) roll-over specialist. We find out what funds you have money invested in (accumulated over the years) and bring them together to sort out your superannuation for you. Face to face, professional service.
Consumer Demographics:
Age 45- 60 M & F
Avg household Income > $150k
White collar, Mgmt level or self employed
Consumer description:
Frustrated with complexity of financial industry
Tired of jargon and technical language
Concerned with future - retirement plans
Brand characteristics:
Human
Simple (in approach and proposition)
Small to medium size business
Provides one-to-one service
Clever
Nimble but sure-footed
Approachable
NOT cold or Corporate
Problem Solver
Dependable
Sense of solidity/ permanence
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Other notes
Colours chosen to subconsciously convey, confidence, conservative, assured, peaceful, stillness, harmony and cleanliness.
Other characteristics as described in brief are to be conveyed using font, symbols etc.
Gold package
Paid features
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Blog promotion
Free features
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Open contest
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Guaranteed
Deliverables
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Learn more about logo design contests
Find out how a design contest works or learn more about our logo design services.
