A new logo for our website which we could use on our letterheads and business cards too.
A logo which plays on the lettering in company name is a possibility, although certainly not obligatory.
It will sometimes need to be rendered in black and white to go on stationery, so the choice of colour scheme shouldn't make that impossible.
The goal is to make it clean and crisp and not overly corporate.
They have some bite (we'd prefer more). They're fairly pithy and at least they're not looking like some deadly dull corporate monstrosity's logo.
Some of the typography in Soviet posters is good, but we're not trying to recreate a tourist marketplace for soviet kitsch. Clean, geometric designs. Geometry, maths, that sort of stuff.
- Edward Tufte's work
He's interested in ways of conveying data elegantly in images.
Although we clearly don't want a pie chart as our logo, the idea of something data-orientated, scientific and technical is appealing.
The early design on the London Underground had a wonderful way of elegantly expressing sometimes complex concepts.
We don't like:
It's a big monolithic logo which shouts the name of the company like it's the most important thing in the world. Functional, no more.
Again, uninspiring, hackneyed, the sort of things salesmen like, not programmers.
Just trying a little bit too hard to be hip and attract the youth market. We're not trying to sell tickets to a nightclub.
Scares us to death.
- Our current logo