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How beyondvm started their logo design journey
BeyondVM is a small new consulting company specializing in server and desktop virtualization with an emphasis on doing more with less (less energy, less staff, etc) by increasing efficiency through automation and standardization. The eventual goal is to provide end to end managed virtualization and IT services (like those found in larger companies) to our clients as well as design robust and scalable infrastructures for clients to manage themselves if that is a better fit.
Tell us a bit about who you are and the people you reach
Small to medium businesses that are interested in placing an investment into their technology center in order to gain long lasting returns and increase efficiency through automation and standardization. Currently a specific market sector (i.e. medical, manufacturing) has not been identified so the logo should not reflect this.
I am looking for a logo that can be effective with or without the business name included. It should also not include the website address or any other words besides the business name. Ideally it should be able to be converted to single color for stencils (to be painted on the side of a server rack, for example). I also prefer bold colors over softer ones as well as simplicity over complication but feel free to be creative here, this is not set in stone.
My goal with this logo is to use it as a single brand for anything from business cards and stationary to shirts or on the front of a server so it should be flexible. If there is any text involved I am looking for a clear and bold typeface that is very simple and will stand out on multiple backgrounds.
My current website is http://www.beyondvm.com, I will be converting this over to be more business focused as all services are launched. The logo on the page currently came with the template so please do not feel like using it is in any way required.