Extremely happy with the final product! Zazen was great to work with and was very willing to get our desired vision in a logo. Would recommend him.
How SDMichael started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We help people live well – live at their greatest potential.
We help people think about doing things they’ve never dreamed of doing.
We help people recognize their strength – their power – their potential.
We help people live out loud.
It takes courage to change your life, to change the way you view yourself, to change the way you think about how things are versus how things could be. Each client who comes to us possesses the qualities of sisu: determination, perseverance, character, strength of will.
Sisu is a Finnish term loosely translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. The literal meaning is equivalent in English to ‘having guts’.
We are passionate about helping anyone and everyone gain the strength they need—whether physical, mental, or spiritual—to live a happy, healthy life.
We work with clients of all ages – those that train with us have the inner determination, passion and desire to be strong physically, mentally and spiritually. They tend to be more on the affluent side and well educated.
Our clients are made strong via kettlebells, body weight training and nutrition counseling.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are about ‘quiet strength’. We take our training very seriously, but we have a lot of fun at the same time.
We are looking for a clean design that stands out in a crowded fitness marketplace. We like bold colors. We like logos that don’t need a lot of explanation. We lean toward the iconic.
We incorporate both sides of the values on the sliding scale. We are a husband & wife team, and we train men and women. We train young people and retirees. We use classic methods of training with modern ideas. We are playful yet serious during each session. We tend toward the quiet, yet laugh and cheer as the occasion arises. We never go to failure during sets – we value quality over quantity. Our methods are subtle, but our result are obvious.