The two most primary are:
a) the upscale, luxury goods consumer who is stylish/chic, would perhaps visit a spa on occasion, or get a massage, and for instance, might shop at Sephora or Barney's New York, and is willing to pay more to receive a higher quality specialty product, and
b) people that tend toward being 'green', eco-conscious and prefer natural and/or organic products as well as handcrafted, quality, specialty goods - people who would shop at a Whole Foods Market or fresh farmers' market, for instance to get something ‘good for you’ but slick, or sexy too. The kind of people that would visit vineyards or buy hand stretched mozzarella.
Other audiences would be:
- any person who wants a specialty item to treat themselves - something that will feel indulgent, decadent.
- people who need a special gift.
- people who are body, mind & soul conscious like those who practice yoga or meditation, for example.
- people with babies or children who need pure, gentle cleansing options.
- anyone with any skin irritations such as acne, dryness, oily, congested, rough or even aging skin.
- people with endocrine disorders and/or cancer patients who need to stay away from chemicals.
- people with asthma and/or allergies, especially to phthalates, petroleum based products & synthetic chemicals.
- people who get headaches and/or nausea from other products and/or perfumes.