New Logo for San Francisco based Video Advertising Company

Affine Systems

Affine Systems is an online video ad targeting company. We work with big brands and online video ad publishers and networks to make sure our client's online video ad campaigns are only run against the types of video the client wants. The special sauce we have is our computer vision platform that is able to spider our partners' video sites downloading their videos, and actually analyze the content frame by frame to produce ratings (for sexual offensiveness, violence, production quality of the videos), as well as detect people through face recognition and product/logos/other content of interest to our clients. We make this data available to our clients so that they can use it to target their online video ad campaigns.

We are trying to make online video (YouTube, Metacafe, DailyMotion, independent blogs, etc) a safe and effective place for big brands to spend their TV budgets. The goal of this logo is to promote a sense of trust, smart thinking, protection, guidance and success. The the company helps its brand and agency clients navigate the changing world of online video advertising and is trying to build a bridge that will help TV advertisers spend money buying online video. We want to help them make use of all the eyeballs watching video online.

Our target audience is media buyers working at digital and tv buying agencies. They are typically 25-30 years old, creative types that are sophisticated internet users and are looking for new ways to get in front of their audiences. Our goal is to convince them that they should spend money on mid-long tail online video, and that it can be safe, accountable, and effective if our technology is used to target the campaigns. Most of the buyers are in NY, Chicago, San Francisco, LA and we offer them a way to impress their clients with cutting edge technology that gives them access to new media and online video.

The logo attached is our current logo, it is too formal and not hip. We want something more modern and playful, but that still expresses trust, honesty, and technology. Incorporating any elements related to vision / video / understanding would be great.

Our web site is located at http://www.affinesystems.com, please review and try to understand what we're up to.