Desired Color Scheme:
Dark, rugged red or navy
Update on Classic Old Signage
Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)
Classic fit, Classic comfort, Classic style, the logo should be a reflection of the premium quality of jeans we sell. The logo should have a retro quality that makes it feel genuine and authentic, but with an updated look.
It would be great to see a font/lettering that is evocative of 1969 or 1959.
The canoe man needs to be re-illustrated/re-designed. currently, he is sort of flat-looking and too computer-drawn.
You may want to do versions that contain canoe man, as well as versions that do not.