How saraifitness started their logo design journey
Fit & Fueled
My name is Sarai and I help women get into amazing shape by holding their feet to the fire and making them 100% accountable for their actions and decisions
I help women find their sexy and be confident .
Tell us a bit about who you are and the people you reach
Fitness minded women ages 28-45
I need to target a high-end group of women. These are women who have discretionary income and are willing to pay for what they want. OR, the women who may not necessarily have the money but wants what she wants and will find a way to pay for it. My company and brand is high-end but should still appeal to the average women.
They are pretty confident in general about themselves except when it comes to their bodies.
This is a feminine woman attracted to elegant looks but not frilly and has a tough edge to her.
My program is called: Fit & Fueled (can be written out as and as well)
It is a program that combines workouts with food delivery to make the total diet and exercise combo. This is an intense body transformation program and the logo should convey the feeling of fitness combined with food to make them sexy.
I'm thinking something with fire or to show energy from food. Maybe a gas pump with food? Be creative in how you convey the total package concept.
Maybe gas pump is way off target. I want to see your ideas and creativity.
I like feminine fonts so something with curve to it, nothing blocky. However it needs to be bold enough; not so thin that it gets lost (see Sexy in 6 header). I am ok with a more block font mixed with a feminine font (i.e. a stencil font with a Lucida handwriting).
If you choose to use a female form, I prefer a more confident stance as opposed to the dance feel that a lot of silhouettes have (see tshirt.jpg file)
I prefer a 3 color (or less) logo for ease of screen printing.
Colors: I Like Purples and Greens. Do not care for Primary colors alone but can be accents in other color schemes. I have attached one of my company logos (see web header file). I am definitely open to colors other than purples and greens and would like a fresher lighter feel than my current logo colors.