We are a new road bike (cycling) company specialized in light and fast full carbon wheels.
We are hand building light, strong and fast 100% carbon wheels.
We manufacture 4 types of wheels: 50 and 20mm carbon rims in both clincher and tubular version. (C50, C20, T50, T20) ''C'' stands for clincher and ''T'' for tubular. 50 and 20 stands for the rims height.
The brand name and the company name is EZESPEED (easy speed). We are 2 passionates about cycling that wants to raise the bar of the road bike wheels industry. In fact, those wheels are going to be the lightest of the industry.
The wheels have been developped by computer simulation and on road prototype testing. The have been designed in order to optimize; lightness, strenght and aerodynamics.
Our target audience is: 25-45 years old, professionnal with above the average education and income. They are not professionnal ryders but they are real weekend warriors. They trained hard all year round to perform on local and nationnal cycling scene.
Our wheels will be sold 100% direct. (no retailers, no distributors). Our audience are web shoppers that are aware of the industry standards.
Most of them are simply looking for the best product that will help improving their performance.
We need a brand design that will be adaptable to both 50mm and 20mm rims. (see attached file for available printing area for both type of rims).
The printed material will be a wet decals. Those decals are laser cut and the maximum numbers of color are 2. Colors have to be solid colors.
I have also attached our actual logo. (this logo has been made inhouse by non professionnsl non designer. ie myself).
What we want to communicate:
Those wheels are FAST, they will improve your performances.
They are high quality. They are above the industry standards.
They are light: remember when you are talking about weight, less is more.
We are not looking for a big advertising panel but a distinctive look for the brand.
It would be cool if we can use the rabit somewhere on the wheels. Maybe a small rabit used as a valve marker is OK. (small sign on the rim that helps to find quickly the valve hole).
The rabit logo can be changed. (we don't want a playboy look) We are looking for something lean and sports.
If you look at the attached files: lightweight is a good example of simplicity and light design (even if we don't like the font).
Dura Ace, Zipp and Reynolds are the industry standard.
Citech and BORA are good examples of what we DON'T want. We think this is toon much.
We will need the files in .eps and .jpeg
Have fun, be creative. We will give feedback daily.