We've been making music magazines online for nearly 10 years with Gigwise.com and we want to do something completely new, fresh and original with POPDASH.com. We want to project a young and cool approach to music reporting, loads of photos, news and gossip on all the latest goings on in the music world.
Our audience is important to us and we want to engage with them on every level, starting conversations about everyone's guilty pop pleasures. They are between the ages of 16-25 are the coolest kid on the block, they read the sharpest blogs and make their own opinions about what they like. When we say cool, we don't mean every day cool, we mean like the coolest kinda cool. Like if Kanye West didn't try so hard cool.
We're looking for something cutting edge and sexy but needs to fit in the upper left hand corner of a website, work in black and white and on tiny and massive scales. So simple but bold.
Think colourful, young, vibrant, dynamic, sexy, cool branding. We want that. Something iconic.