The Fhitting Room or Fhitting Room. We are debating whether or not to keep the word "the" in our brand and the logo exploration will help us decide.
Tell us a bit about who you are and the people you reach
We are a high end boutique fitness studio specializing in high intensity training (HIT). our target audience are 25 - 45 year old females and males, with a female skew. cannot be alienating to men. high income. city-dwellers.
What industry do you think your business is most related to?
Other color requirements
CMYK green: C 64.01% / M = 0% / Y = 100% / K = 0%
CMYK gray: C = 51% / M = 43% / Y = 43% / K = 8%
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The Fhitting Room has been open for business for almost 4 years and has an established customer base of very loyal clients. We have been using a "scribble kettlbell" mark as our graphic logo in connection with our "the fhitting room" logo, which was created using Juice font and then modified by a designer. this logo lock up has been used quite prominently on all of our printed materials and inside our spaces and on our window fronts. However, we find we rarely use it on our branded apparel, as it doesn't seem to translate very well to shirt designs and design on other items, like water bottles. so, we end up using our hashtag #LIVEFHIT on most of these items in our secondary font proxim nova black. However, it seems like a really missed opportunity to have all this branded apparel out there that says LIVE FHIT and does not say THE FHITTING ROOM or FHITTING ROOM. the spelling of FHIT (inside of FHITTING) has meaning, as the H draws attention that our brand stands for something and that something is High Intensity Training. with the "F", it's Functional High Intensity Training. We are not sure whether to keep the word "The" in our logo lock up or now. I am providing current logos, apparel designs and collateral and you should definitely spend some time on http://www.fhittingroom.com to see how we use all of our marks.