Completed contest

Logo for Red or Blue - A digital online marketing agency

RedorBlue needed a new logo design and created a contest on 99designs.

A winner was selected from 202 designs submitted by 40 freelance designers.

202
entries
40
designers
1
winner

One of the designers who made it happen

Winner - :ratanea:
Great design, just what we are looking for a also came up with various looks for the logo.
- russell 0

How RedorBlue started their logo design journey

Company name

Red or Blue

Overview

Red or Blue are a Internet marketing agency, specialising in innovative search engine marketing solutions.

The brand name was inspired by The Matrix movie, with the conversation between Neo and Morpheus talking about the Red pill that will give you the truth or take the Blue pill and keep your head in the sand.

For those unfamiliar with The Matrix, here's the scene that relates to the red or blue pill: http://www.youtube.com/watch?v=Hhymzx6ovfQ

Tell us a bit about who you are and the people you reach

Our target audience is website owners who suspects they can do more with their Natural Search and online marketing strategy. We have the product to deliver and we want to communicate the sense of achievement brands can have working with us.

We also build key partnerships with other companies, so the logo should come across as approachable.

Requirements

We like simple designs - less is always more.

Three words that reflect our products and services is Effective, Focused and Innovative. This should be reflected in the logo.

AVOID obvious Red or Blue pill images, be creative and communicate the Red or Blue relationship in your own way.

Open to suggestions and interpretations based on the guidelines above. Amaze us with what you can do!

** update to spec based on initial entries **

Red and Blue is commonly associated with Red team vs Blue team, such as US elections, The final logo should have it's own identity that breaks the norm of Red vs Blue.

Consider using a single flat neutral colour for the brand name. Also consider adding a graphical mark that could be used in isolation (such as in a favicon)

A few of the early logos reads "Red Blue" if applied in smaller sizes or low res. The "or" in the middle is very important as it highlights "choice" and that's important in the company product offering.

Also, the "or" in the brand helps to differentiate against the very well known "Red vs Blue" Halo game

Custom package

US$300

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Deliverables

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EPS
PDF
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