The logo needs to take two forms. One for the Agency and one for the Web portal. 'Locate' should be the dominant logo feature as it needs to be presented in two ways: 1: Locate 'Properties' and 2: Locate 'GC.com.au'
(the latter should probably be presented as just the Locate brand with 'LocateGC.com.au' as a tag line so people don't confuse and think our site is just gc.com.au).
Ideally the logo will eventually be able to take a third look to represent our +$1m listings, to be known as 'Locate Prestige'. (e.g. a gold, embossed version of the logo with 'prestige' instead of 'properties'?)
We don't want the logo to be cliche, so beach/golf/waterfront images, colors shouldn't be dominant. We can't begin to tell you how many cliche offices are here and we don't want to look like one of them.
The colors however should be virbrant and modern, so no pastels etc preferably.
We want our web portal to be an online 'home' for our local consituents so real estate/ web portal home does tie the two together.
We want to be known for: 1. being High Tech, 2, Obviously Real Estate focused, 3, Local social/web portal.
There are no hard and fast rules, so please do your best to tie-in our the three elements above with a fresh, consumer friendly approach.