Logo for new product launch for an established family of funds
Alex @ Permian needed a new logo design and created a contest on 99designs.
A winner was selected from 58 designs submitted by 22 freelance designers.
One of the designers who made it happen
How Alex @ Permian started their logo design journey
Who are you known as?
Permian Treble
What’s your company slogan?
no
Tell us a bit about who you are and the people you reach
Permian Investment Partners is an investment fund that focuses primarily European equities. We are launching a new product called Permian Treble and we need a logo that has the same colors and similar style to our core logo, but also is distinct and can standalone.
Permian Treble is meant to signify the following:
- Treble means 3x and this will be our third fund, and each investment will be 3x bigger as a percent of the total than past funds
- We are partnering with a South American organization and treble represents the upper half of the tonal range (versus bass for the lower)
What industry do you think your business is most related to?
What colors do you want to see in your design?
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Design inspiration
Other notes
We definitely want to use the same color palette for the new Permian Treble logo. This is a family of services, based on the same principles and processes.
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