We are a small startup that is trying to create a new way to manage personal finance.
Our product comes from the need to simplify the lives of busy people who every day must manage their personal finance. With Prolagus we want to provide an agile structure that, with simple steps, can put order in their accounts, from bills to big expenses.
Tell us a bit about who you are and the people you reach
Mostly male and female, 25-40, in cities, college graduates, wealthy, trendy and (maybe) tech addicted.
Prolagus is the name of a living animal, if you want you can create a mascotte or something similar using the image of this animal (http://en.wikipedia.org/wiki/Sardinian_Pika). You can find others looking for "Prolagus" in Google Images.
Generally we think that the base colour has to be green: reminds the colour of money, the finance color, a green "relaxing" to strike people with the message that the website will help them through the difficult world of personal finance; also green is the colour of nature and symbol of care for the environment, of green economy and so on.
Anyways we leave you the inspiration to find other more suitable and original colours.
Design should include a simple image which can be used with or without the company name. To be clear the final design should include the company with stylized font but the image portion should also be able to stand on it's own.