Completed contest

Logo, packaging and web page

deodar ran a logo contest and chose 2 winning designs they loved.

23
entries
10
designers
1
winner

One of the designers who made it happen

Winner - ulahts
Thanks again Emi, amazing work!
- mikefox

How deodar started their logo design journey

Summary

muesli-a-la-carte will be an e-commerce operation, customers will be able to visit the muesli-a-la-carte website, create their own mix of muesli, and have it delivered in a cylindrical carton of approximately 15 portions. There will be a selection of over 75 ingredients to choose from, 10 bases and 65 'goodies'.

Brand name

muesli-a-la-carte

Description

Accepted File Formats:
Logo preferably in vector format

The proposition
Target market:
Self-indulgent - 18-30 year olds/students enjoying 'everyday luxury'
Loving - 30+ yrs, ABC1 Mum - for self, partner and children - providing a healthy solution to her families likes and dislikes
Longevity - 50+ male/female - know what they like and dislike, conscious of what is good/bad for them
'Allergy alerts' - All ages with specific dietary requirements, food intolerances, eg those with a wheat allergy

The product:
Very high quality, tasty, organic, locally sourced wherever possible, fairly traded ingedients with provenance
Free of additives and preservatives
Great source of fibre, vitamins, minerals, proteins
Oats - help lower cholesterol/good for the heart

Consumption occasions:
At breakfast, as a snack during the day, for lunch, for dinner, at work/at desk, late night munchies.

What is required?

A logo
muesli-a-la-carte (NOTE: lower case m)

A pack design - front only
The pack is a cylindrical carton measuring approximately 115mm in dia. x 240mm high. Each pack will be identical and should show the logo clearly. A simple design is preferred, with lots of white space, to represent purity and simplicity. Each pack will be 'individualised' with a 'laser printed' sticker/ address label (any size, printed in one colour) showing the contents of the customer's special mix (generally no more than 10, but could be up to 20, separated by a comma), a customer reference number, up to 25 other words of text and an address.

A web design - 1 page only
Initially, the website will be the only sales outlet for muesli-a-la-carte. Therefore it must be extremely simple to use. The biggest challenge is how to show in a visually exciting and fun way that ingredients are being custom mixed. Not all of the 75 ingredients need to be shown at the same time. However, customers will be expected to scroll through two separate 'menus' (either at the same time or one after another) one of bases and one of 'goodies' and make their selections. The sample website page must show in a simple way, preferably by some form of visualisation, or listing, what has been chosen as a mix.

Image:
muesli-a-la-carte is not brown rice and sandals. It is healthy eating for the cosmopolitan urbanite. However, we want to avoid lots of lifestyle pictures of healthy people which we believe is a cliche.
The product is simple and straightforward. The site must reflect this proposition. A muesli mix from muesli-a-la-carte is wholesome and tastes good, but isn't much to look at. An attractive site could be created entirely on the strength of simple photographs of the product and crisp typography. In image terms the site should be contemporary in feel, straightforward, minimal and honest. Pictures of the ingredients are essential, maybe in small piles, or phials, or squares, spoons or any other appropriate grouping. It should be more about mixing a secret elixir from a selection of rare and precious commodities in a laboratory (or maybe a parody of this idea) than making a cake or a loaf of bread. If images of the contents themselves are included on the site they should be in a simple format that are easy to duplicate in the future. The ingredients will continually expand (there may eventually be a maximum choice of 25 bases and 75 goodies).

Product Description:
By bases, we mean eg a mix of flakes (oat, wheat and rye), or a tropical theme (cornflakes, rice puffs, toasted coconut, and quinoa flakes), 'Goodies'/ 'Additions' could be spelt puffs, toasted maltflakes, cashew nuts, chocolate coated banana chips etc

This contest was originally listed in multiple categories:
- Logo Design
- Web Page Design
- Other Design Tasks

Custom package

US$200

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are targetting people who are not happy with the status quo of the united states government.
design by mbok rondo design by kalamangsa design by kalamangsa
51
entries
14
designers
US$299
Thetis is a Beneteau First 31.7 sailing yacht racing (and cruising) in the Gulf of Finland and Baltic Sea.
design by birunyacinta design by Eminze design by daeVArts
88
entries
28
designers
US$299
We specialize in presentation skills training, on-camera coaching, and team building.
design by Just Diana design by ruezzz design by Kas_Ra
112
entries
43
designers
US$299
New ergonomics company; Target audience is self insured employers and claims managers as well as Department of Labor…
design by andmora design by autoji* design by ria_winata
146
entries
20
designers
US$299
Komplett bilvård varnish treatments from diamondbrites range and also all in car care. We are simply a complete car…
design by Pro Creative design by Tino Sw@rt design by Tino Sw@rt
81
entries
16
designers
$299
Ivijean
design by Tonino Design design by 'tie design by 'tie
109
entries
18
designers

We saved a spot for your logo design contest.

Get started now
US$299
We provide equipment to farmers used to irrigate crops, which uses a patented new technology which maximizes the…
design by Suryarey design by eatlessthinkmore design by Optimaltemps1
67
entries
15
designers
US$299
Brush is a Dental Care & Denture Center in Durham, NC. Our patients(target audience) rely on Brush to help them with…
design by BQCreative786 design by BF Graphics design by BoostedT
55
entries
16
designers
US$499
We are a technology laboratory, do software engineering and create innovative products.
design by aurelizza design by mirceabogdanstanciu design by mirceabogdanstanciu
501
entries
85
designers
US$299
Ports of Auckland is New Zealand’s leading port company, serving the country’s vital international trades through a…
design by amina barzane design by Visandaniel15 design by amina barzane
78
entries
14
designers
US$299
Artisan chocolates for chocolate lovers
design by Sebastian W. design by MynahG design by MynahG
143
entries
17
designers
US$299
Homes by Designs builds quality homes for families and individuals.
design by Cinta Pelangi design by M.A.B_2493 design by Jerixxx™
114
entries
24
designers