Great job. You captured the right direction of my logo with your first design.
How LTDwines started their logo design journey
Hush Hush Wines
We are an online wine retailer that focuses on providing quality wines at quality prices. Our main focus will be on the sale of wine that comes from a reputable producer but with no association back to their winery. This would be in the form of cleanskin wine, bin ends, failed export deals, vintage clearances, etc. The focus is to be on quality wine and not cheap, poor quality products.
Tell us a bit about who you are and the people you reach
Any one that buys wine online already, specifically targeting all Generation X and Y who are willing to try something new.
We require a modern logo that can be used as a standalone logo or incorporated into a generic wine label. The idea is to focus around the concept of the secret factor- getting well known wines with a hidden identity.
Keep in mind a cartoon, comic book, abstract or hand drawn logo.
Tagline- Can you keep the secret?
Also needed is the concept of a website homepage. Something that is associated with the logo but not a full website.
See winemarket - a.k.a brand, kemenys Hidden Label, Wine undercover
for similar business concepts