We are a young team of entrepreneurs setting up a full-service online book and media shop providing lots of additional information (i.e. video interviews, background information, reviews etc.) as well as lots of additional services to our customers.
Main products: books, eBooks and other media products on above mentioned topics.
Key values are: reliability, great service, quick delivery, detailed information on products. Yet we are having fun while we are doing this. The site will not at all be boring. Texts and videos will leave a friendly, in some way entertaining mark. People will enjoy staying on our site reading texts and watching videos while being well-informed and getting the information they need.
internet- and tech-savvy
average to upper average income
age 30 to 59
for instance private investors, economists, day traders
Since this shop is only just being set up, we don't have any previous c.i. or brand material. You are totally free in how to get across our brand image. However, everything that has been said above should play an important role in your considerations.
The logo will almost exclusively be used in the internet.
If you need any further information, feel free to contact us.