We are a credit card processing company based in Austin TX. We cater to small and medium sized businesses in the US. We consider ourselves to be a very flexible and dynamic company. Our primary website is http://www.merchantequip.com.
This logo is for a specific program that we offer to non profit organizations. It is called "NP Share". It is essentially a revenue sharing program for credit card processing. When a non profit organization processes credit cards with us for donations or sales, we reimburse them 50% of revenue we receive on their business.
Specific information about this program can be seen here: http://www.merchantequip.com/mercha…on-profit/
The logo design is specifically for this program.
Our target audience is non profit businesses based in the US. Non profit owners come from every walk of life, and just about every income level imaginable, from super-wealthy to very poor. The most common trait is that they are all very passionate about their cause and running their non profit.
The major concepts for this are credit card processing, revenue sharing, sharing and working together in general,and non profit organization.
We are looking for a "Unique" logo that conveys these principals. Right now we're using a very stock hand-holding circle logo as shown in the attachments "np-share-logo". The other 2 logos are of our parent corporation: The Merchant Store Inc., and our online trade name: Merchant Equipment Store . These logos "can" be incorporated into this, but this isn't a requirement. Feel free to experiment.
We need this logo to be very transportable, and it needs to be recognizable (At least in part) down to a very small size, think favicon small. A clean, fresh, but not overly web 2.0'ish style is desirable. Uniqueness is absolutely essential. Our customer are from all social backgrounds and age ranges. This logo needs to be acceptable and interesting to all.
The final product must be in true .ai or .eps format, photoshop eps does not count. Please do not post a logo if you cannot provide it in a true vector format. I will post comments and feedback as quickly as possible.