tkg got their new logo design by running a design contest:
Logo for Non-Profit Law Organization
Check out tkg's Logo design contest…
This is a re-post of the following original contest: http://99designs.com/contests/6655 We are ran out of time on this contest and the client wanted to see some additional designs. Please read the entire description below, in particular the section at the end that describes "What I want" and "What I don't want." Any of the contestants who received a rating of 4 stars on a design in the original contest are welcome to re-submit that design. Of course contestants who did not receive 4 stars are encouraged to submit new designs. Important: Contest will end Friday at 12:00pm -0400GMT
What's your vision?
We are looking for someone to create a logo to assist us in branding the PALS (www.palsprogram.org) organization. We want to use the logo and branding package for our new website, annual report, marketing materials (including press kit), and newsletters. PALS® is a non-profit organization that provides mentoring as well as career and skills development resources to minority law students and beginning lawyers in the New York City metro area. For more information, visit our current website at www.palsprogram.org. A list of words that describe our organization: - Minorities - Diversity - Law - Students - Associates - Legal profession - Assistance - People of color - Mentoring - Pipeline programTagline: A program for Minorities in the Legal Profession Once we decide on a logo, we’d like to proceed with building a branding board. This includes, color scheme, font usage, and other graphic elements. It will also be the foundation for a guide that will be used for all of the marketing collateral. Important: Due to deadlines, the contest will end Friday at 12:00pm -0400GMT
- Open to a variety of styles, but it should probably have a more professional style than a whimsical style. - No preference for color scheme at this point (please use rich colors & we like deep blues) - Logo should be 2 color with no fancy gradients or elements that would be difficult to reproduce at smaller sizes or as black and white. By 2 color we do not mean just black and white/grayscale. However, the logo should still look good in grayscale. - Our logo will be viewed by over 1000 law firms in New York City as well as thousands of minority law students & attorneys each year. We would like the logo to be a visual representation of the fact that our organization provides services to increase diversity (of law students & lawyers) within the legal community. - The logo should represent law or diversity and minority, or better yet, both.
- No Scales of Justice - Don’t include the web address in the logo design - Don’t use the term “PALS Program” in the logo
Every design category has flexible pricing for all budgets. Logo design starts at US$299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
tkg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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