Completed contest

Logo for NeighborGreen, a home weatherizing startup

content11 needed a new logo design and created a contest on 99designs.

A winner was selected from 153 designs submitted by 39 freelance designers.

153
entries
39
designers
1
winner

How content11 started their logo design journey

Company name

NeighborGreen

Overview

Comfort, conservation & community. NeighborGreen is a startup that will help homeowners be more comfortable, save money and fight climate change.

To give you a feel for what they do:
NeighborGreen's core service will be the "Seal & Save" package in which a technician comes to your home and measures the biggest gaps and leaks in your home (aka where cold/hot air comes in during the winter/summer). They will then seal those leaks and measure your home again, showing the improvement made.

This results in immediate cost savings (and immediate reduction of energy waste).

The company has a strong social change mission:
Home by home, neighborhood by neighborhood, we can make a difference and fight climate change.

Tell us a bit about who you are and the people you reach

Female homeowners age 35-65 with high energy bills.

Highly educated.

Concerned about the environment.

Want to do their part.

Want to feel connected.

Community-minded.

Some likely customers:
1. Busy mom w/ young children who wants to save $ on her sky high heating bill. May even plan to stay in her home for a long time and wants to make the investment to make it more energy efficient.

2. Volunteer mom with active teens. Mostly concerned about the environment and hates thinking about how much energy she is wasting by not having a properly insulated home.

3. Empty nest baby boomer who is very politically minded. She recycles everything...but her home is energy inefficient.

4. Retirees who want to save on their monthly energy bills.

Requirements

Here are some brand attributes we'd like the logo to support:
Sophisticated but friendly
Approachable
Green/Conservation/Good for the planet
Community-minded
A smart choice
Trustworthy

Technical Considerations:

1. Logo will be used for web and print

2. Consider how logo will work on printed sales collateral, door hangers, t-shirts, etc.

3. We will want to add a tagline to the logo at some point down the road. Tagline has not yet been determined, but please keep this in mind in case it impacts your design.If you prefer, you can use Lorem ipsum ... plan for about 40 characters.

Please, NO:
- Clip art
- Cartoons
- Cliche "save the world" treatments

Competitors in this space:
http://www.brighthome.com (the best looking site of the bunch)

http://www.gogreenstar.com (horrid design--you guys should pitch them after you do this project!)

http://www.greenguild.com/ (site design is not good. the logo is ok, but a bit generic. not sure what that "shield" icon is supposed to mean.)

Silver package

US$495

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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