I am looking for a logo that will convey a writer who is both smart, modern, chic, sophisticated and social media savvy. I want a logo that is in line with the trusted feel of major hospitality brands out there, such as Hotel Indigo, Kimpton Hotels, Hotel LKF, Maldron Hotels, the Rathbone Hotel, and Relais & Chateaux.
My target audience are directors of sales and marketing in hotels, tourism bureaus, tour companies, etc. These positions are marketing savvy and work with several vendors and contractors and I want my business to stand out as one of their favorite vendors to work with. There is a lot of moving around in the hospitality industry to move up. So, usually my target audience as worked for several hospitality brands in their career. Their ages can range from mid-40's to early 60's.They need to keep up with travel trends and the media that drives travelers to make decisions. These sales and marketing professionals are under a lot of pressure to 'put heads in beds' and bring in leisure travelers and meeting and convention attendees to their business. While they know that content is king and social media is pertinent in reaching out to travelers nowadays, their staff is already stretched so thin that they don't usually have someone in-house that can reliably represent their brand via Twitter, Facebook, blogs, etc.
With a decade of writing experience and four years working on destination marketing with the San Diego Convention and Visitors Bureau, I want to market my writing prowess to these hospitality sales professionals who need a skilled hospitality writer on their team to take over the social media accounts and blog writing.
I will want a logo that can be easy recognizable, even in a small avatar used on Twitter.