We are a fairly new business located in semi-rural, rustic location offering top of the line motorcycles for rent for touring in U.K. and Europe. For the bike enthusiast the bike and the environment together are the adventure so we offer the best bikes with the best accessories for the environment - whether it's rugged country tracks, fast touring miles or zippy country lanes. We do it as bike enthusiasts ourselves and our aim is to support the client in the whole adventure experience.
Tell us a bit about who you are and the people you reach
Predominantly male, international, recreational bikers, aged 30 to 55, who want to rent a leading brand, fully equipped motorcycle for a touring or adventure (off-road) biking holiday with a group of friends or partner. Repeat customers - many will take several breaks each year to tour on bikes. The majority are British but many are visitors to England and Scotland, from North America, Europe, South Africa and Australia.
To convey an attractive lifestyle of "adventure recreation" to the young, motorbike enthusiast. To provide a sense of quality bikes, equipment and service that maximizes a holiday or short break "adventure" in a mix of “cool” environments from rugged off-road to the freedom of the open road. To evoke an image of the modern, urban biker and instil an awareness that there is now the opportunity to ride the best motorcycle for his adventure environment enjoying the experience on fully equipped, top of the line motorcycles, (BMW, Yamaha and Honda - not Harleys - not the image of custom chopper or Harley cruiser, nor the rebellious Easy Rider or Hell's Angel - please see attachment). The logo should evoke the self-reliance and independence of the urban biker with an internationally neutral icon that is modern, confident and colorful.