How Bill Mallers started their logo design journey
We are a music production company with 20 years experience in the advertising industry. Jingle Hits is a new division created to promote jingles to small businesses. We produce all styles - retro, rock/pop, heartland. We have a lot of fun.
Tell us a bit about who you are and the people you reach
Small to medium size businesses such as auto dealerships, homebuilders, heating & air companies, etc. Owners & marketing directors.
Logo could reflect the fun, friendly, sometimes aggressive, and catchy nature of jingles. Promoted directly to small businesses it should be loud and fun. Used primarily for web site but also printed material. Be creative the same way I am when writing a jingle: use what you know works best and throw in a little something that makes it unique. Could have a "musical" look but not necessary.