How DTCPerspectives started their logo design journey
Marketing Disease Prevention in America
The parent company of Marketing Disease Prevention in America is DTC Perspectives, Inc, a publishing, conference/training, and consulting company that specializes in analysis of consumer marketing of pharmaceutical products. Our business is providing analysis and information to industry professionals who are engaged in all aspects of consumer marketing at pharmaceutical companies, agencies, and/or industry suppliers of services.
We will be launching a new conference next fall to take place in Atlanta, GA. The conference will cover disease prevention and important public health issues. The conference is open to marketers, advertising agencies, health food/drink brands, and government agencies such as the CDC.
Tell us a bit about who you are and the people you reach
The logo needs to be modern and engaging to those across all sorts of industries: advertising agencies, pharmaceutical companies, government agencies, and health food/drink companies.
For example, potential targets are: Coca-Cola, General Mills, the CDC, Merck, Pfizer, Weight Watchers
We would like a modern and attractive logo that expresses public health or disease prevention
-This will be our main source of branding for this new conference and will be used on all marketing materials so it must be professional and high quality.
-We’d like two options of the logo –one with the name spelled out (Marketing Disease Prevention in America) and one with just the initials (MDPA).
-Colors: Our other two conferences utilize maroon, blue, and golden yellow--we'd like to differentiate this conference from the others so perhaps utilize green though this is not required.
Print file format - .pdf
Web file format - .jpg and layered .psd