We are launching a specialist campervan rental business targeting independent travellers who are basing their holiday in the South Island of New Zealand, the adventure capital of the world.
Our vehicles are self contained (have shower toilet and cooking facilities) and we provide all the toys they need to enjoy their trip, mountain bikes, skis, fishing rods, golf clubs, canoes, tramping equipment.
The South Island of New Zealand has been voted the #1 place you should visit before you die. Visit http://www.everythingqueenstown.com, http://www.queenstown-nz.co.nz/, http://www.otagorailtrail.co.nz/, http://www.mtcooknz.com/, http://www.west-coast.co.nz/ for an idea of the types of places our camervans will visit.
Our market are 25-40 generally without kids who are passionate about the outdoors, they may mountain bike, tramp, fish, golf and enjoy fine wine.
Our clients are not price sensitive. They appreciate quality and convenience.
Our clients have probably visited New Zealand before and are returning to places they did not get to enjoy fully on previous trips.
You are to create a logo/ corporate image/ brand that will appear on our website, on letterhead, brochures, the campervans, our premises.
The winning entry will be simple, unambiguous and unique. It will connect with our audience and take them on a journey.
Our values are fun, adventure and indepenendence.