Excellent job once again. Highly recommend this designer.
How Banter started their logo design journey
We need a logo for a new web analytics tool that lets marketers know what people in general (and potential customers in particular) are saying in blogs, how the expressed opinions could impact their business, and how to extract (and drive) business insight and value from these blogs.
Tell us a bit about who you are and the people you reach
Managers of Marketing Intelligence/Insight and Market Research who are actively engaged in social media i.e., Blogging, Twitter, etc.
The logo should primarily focus on the name - Banter. It is not necessary to include text other than the name. We are looking for a logo that is simple, modern/contemporary, artsy and smart.
Some possible directions to explore are:
1) The focus of the tool is to extract key insights from the overwhelmingly large blogosphere. So imagery that captures this is useful.
2) The tool is driven by state-of-the-art Artificial Intelligence technology. So capturing that sense that it is powered by smart, intelligent technology is useful.
3) Images inspired by the word “banter” itself could be an alternative direction. So imagery that expresses the constant banter in the blogosphere may also work.
Please do not use any stock images or clip art in the logo. We need to be able to resize the logo without distortion. We also need a version with a transparent background.