Conveying the qualities of artistic creativity, professionalism, beauty, and adherence to medical standards is key.
The logo needs to include the words "Annapolis Aesthetic Surgery" plus a graphic. [No extra graphical emphasis on "Annapolis" over "Aesthetic Surgery.] Drawing from sacred geometry, we thought that The Golden Section or The Golden Spiral might be a good graphic element, but it doesn't have to be this. Something that conveys a sense of timeless beauty would be ideal.
Concepts and qualities of the desired design include:
- Clean, fresh & uncluttered
- Safe & trustworthy
Color palette: We are moving away from the reds that are on the current website. We're open to suggestions, but currently, we're feeling drawn to a light, cool palette, including white, silver, and light blue. A white background is preferred, although compelling alternatives will be considered.