This is a recently started company which operates in a market of treatments of various types of surfaces. The company is located in Norway. Our products are based on nano technology and are groundbreaking in our industry. Its like a product you paint on a surface for protection. This is surfaces like larger facades, concrete walls and so on.
Basicly the product hinders water and growing organisms to be absorbed or attach to the material. It is extremely long lasting and are totally invisible after treatening the surface.
This is surfaces like concrete, stone, glas, plastic, wood and textiles.
nano is a measuring scale. Centimeter - millimeter - mikrometer - nanometer
So we are talking business on a very very small scale!
Look at this movie which explains nano technology, and can give you some inspiration:
We are primarily going for the buildings and construction market. When a company are gonny rehabilitate old buildings, it will first wash the facade, and will then have to treat it with a material that hinders high water absorbtion and growth of organisms.
The tagret audience will be descision makers in larger construction projects. It can both be new building and rehab on old ones.
Often it is consultant companies that are hired from the government to descide what product to use and so forth.
In that case consultant companies would be the middle man, and in that case also the target audience.
In other cases we would contact potential customers directly.
But in most cases we are talking about larger project and primarily not to the privat market.
We want the logo to have a professional first impression. There are many different companies out there, and we need to look trustworthy.
We want it to give some of the following assosiations:
- new technology
It could maybe also give assosiations to some of the caracteristics of the product:
- invisable but strong and long lasting
We dont want the logo to have any kind of explisitt meaning, more abstract.
We would like to use the colors black, blue (mostly dark), white, silver.
We dont want/need all of these colors in the logo, but want the logo to have a clean and professional design (as mention several times).
We are also open for other colorcombinations that fits with the design you come up with.
We are open for different variations as long as it meets our requirements of assosiations.
We want it to be written like this: nanoPRO
(nano with small letters, PRO with capital letters).
The word nano should though not come in the shadow, because it is that word that tells something about the actual product.
PRO is thought to be short for PROFESSIONALS (can also be used in differents variations like PRODUCTS, PROTECT etc)
If you have other ideas for design, we are also open for suggestions outside of these requirements!