I'm looking for a logo that is versatile. I'm launching TheRugged.com as a men's online magazine, but eventually, I may want to venture out into other men's services/products - such as cologne, designer clothes, etc.
My target audience is men ages 18-49.
Definition of "rugged":
Sturdy and strong in constitution or construction; enduring
Severely testing stamina or resolution
Vigorous; robust; hardy; -- said of health, physique, etc.
Demanding great effort, ability, or endurance
Capable of enduring hardship, wear, etc.; strong and tough
I chose the word "rugged" because it's very manly, as you can see from the definitions. Please keep in mind, that I'm NOT targeting the outdoors niche, such as hunting, etc.
My aim is men that are metro. Think David Beckham - a guy that likes to wear designer clothes, drive nice cars, be with beautiful women, etc. But he also isn't afraid to get dirty and physical...he plays soccer, goes to the gym, etc.
Health & Fitness
Power & Money
Sex & Relationships
I would like the word "Rugged" to be the strong point of the logo. Eventually, my goal is to purchase Rugged.com - so when creating the logo, the word "the" shouldn't be the focus point. This can be done a number of ways - small letters, running it down the side or on top of the logo, etc. I'll leave the creativity to you.
Here is the template I'm using for the site:
There will be some customization, but for the most part, that's exactly what the site will look like. Hopefully, this helps to give you a feel of the brand I want to put out there.