See the attached logo guidelines summary for all the logo requirements. I've included as much as 99 Designs would allow here:
I want a logo that has: 1) a symbol/icon of some sort, 2) the name of the brand (Free Money Finance) and 3) the tagline (Grow your net worth). If you look at the current site header, you’ll see how all three are currently there.
There are three suggestions for the icon that I’ll offer:
• some sort of a unique star – I post “Star Money Articles” – articles that I feel are unusually good – and hence a star makes sense in this context.
• a unique antique/skeleton key – I often write pieces titled something like “five keys to doing this or that”.
• some sort of icon that suggests “growing your net worth”. For one example, see my recent contest for the Best of Money Carnival (http://99designs.com/contests/22007). Design #64 is one way that “grow net worth” could be illustrated (a modern version of an increasing stock table).
These comments aside, I am open to new/different icons/treatments too, so don’t let the above limit you if you think of something you believe works better.
I’d like to keep the green and yellow colors that are currently part of the logo at the top of the site, though I’m open to ideas/suggestions.
The logo should look good in color, white (on color background), & black.
The ultimate logo for the web needs to be lightweight.