Logo for a Latin Fusion Lounge

394 Burgers and Tapas Lounge

We are a new Latin fusion lounge offering a simple, sexy and inviting atmosphere for people who want to experience food and cocktails from all parts of the Latin world including Spain, Mexico, Brazil, Argentina and Chile, as well as many others.

We'll be serving burgers, tapas from around the Latin world, and martinis, as well as Sunday brunch. The atmosphere will be a great place to eat, drink and talk, but also have a sexy night life with dancing and live music.

Ages 21 - 40, but certainly not ruling out the older crowd. This place is located in a small Southern California beach town of about 106,000 people.

The culture is very diverse for how small the town is. A very eclectic mix of upper class, middle class, and very artistic and fun loving people looking for affordable, unique and entertaining experiences.

The town also gets a consistent amount of tourism from all over the world, including many food critics and celebrities.

We are not going for too high end - but subtle, soft, sexy, and classy. A place where people can sit and talk - but also a nice place to bring a date and enjoy some live music and dancing.

It needs to appear high quality, but affordable.

Definitely not a club - but not fine dining either. A Latin fusion lounge.

We have some existing assets to help you get started. There is a font attached - along with vector art to help you get started. Using this font, or a very similar style, brush type script is a requirement.

We are looking for something sexy and classy.

Colors:
Deep red, crimson (for the type)
Accents of Gold, and black

Iconography:
We need something to go along with the type style. Being that it's a latin fusion lounge, I can see a subtle line drawing of a man and woman salsa dancing. A martini glass would be too cliche... but we are open to a creative twist on this. Your creative freedom is encouraged in this area. Something worked into the typography might be interesting too.

References: We like the style of these places

http://www.25degreesrestaurant.com/…rants.html

http://besohollywood.com/

http://www.678dine.com/p6/p61.html

http://www.sbe.com/katsuya/

Final Art:
The final art should be provided in vector format to be scalable in any size. We'd like to see it presented in a few different formats with different background colors. All fonts used should also be included.

Bonus:
Consider mocking up what it might look like on a back lit sign. I am envisioning the type in a deep red, with a golden glow around the edges

The chosen designer will most likely be called upon for future projects. We'll be doing menus, a website, promo items, and ads.