CiaoMilano. The payoff is "Il gelato è italiano"
We are a milan based company that operates in the italian food sector.
We are now launching a new franchising of Italian gelato shops around the world.
Our characteristics are:
-First quality product
-Sofisticated but traditional atmosphere and furniture
-Genuineness of raw material.
-Enormous attention to packaging.
We have been taught how to make artisanal gelato by the most experienced and famous gelato shop in Milan.
Our audinece is a sofisticated one, sensible to italian tradition and genuineness.
The age of our audience is above 20 years old.
We are focusing initially on the Brazilian market and will be opening shops in Rio de Janeiro and Sao Paulo.
What we want to evoke is mainly:
-Genuineness of the product
-Preciousness (not too much)
Feel free to be the most creative possible.