How johan bertrands started their logo design journey
MeFirst.be or mefirst.be of Mefirst.be
We are a new website comparing Belgian insurance (car , home life insurance...). In order to launch the website and image we would like to design a logo for our brand mefirst.be.
It is still a completely unknown brand inthe market and a total new concept.
We wish to built a stron web identity with this logo.
Tell us a bit about who you are and the people you reach
The site aims at a pretty general audience, but the main target remains people who are looking on the web for the insurances they need and wish to compare. The audience wil be on the net, looking for insurance information, trying to find the best deal in the market. Price is an issue, as well as other caracteristics of the products.
The idea is to built around the "mefirst.be" brandname. "Me" stands for the independence, the options, choices one can have. It starts from the individual, the "I" what is specific, the situation of "me". Me means as well that you take the lead, the action, want to drive the deal. With the knowledge you will be able to contact your broker and discuss with him or do it yourself on line.
The main color for recognition should be blue, but the shade is free, this color is just a guideline.
We would like the logo to be clear enough to be readable in small size (70x30) or to have a buttoned version we can use for recognition where the full logo cannot be used.
We prefer to see the URL easily readable in or next to the logo: that people who see the logo in a printed add directly know it is a website and what URL to type in.
Feel free to play with the capital letters M or F.