From Google Adplanner:
Male 64% Female 36%
Some college 52%
age: 25-34:55%, 35-44:45%
Household income: average
The content of the website is for a profile of people with average knowledge in finance. We use common vocabulary and concise explanations so people don’t know to much about finance can understand it.
It is focused on people willing to save money and using no-risk products such us certificate of deposits instead of investments in stock exchange. Although from time to time, more advanced articles can be posted.
We have a large email suscription list, almost 3x bigger than our rss suscribers with a very good open rate, so we have loyal readers but not necessary very tech-savvy since they use email more than rss readers.
We want to transmit the following feelings and ideas to the readers (if possible...)
* Trust - They can buy a financial product with no risk from our web
* They can save money
* They can understand finance even if they don’t know anything about
* We are not trying to sell anything
* We are not financial gurus using unreadable expressions but we know what we write about: We love to say when a product is sh*t and to make bigger the small letters in contracts and offers.