Completed contest

Logo for the hot new startup Sawthem.com

DougD needed a new logo design and created a contest on 99designs.

A winner was selected from 640 designs submitted by 129 freelance designers.

640
entries
129
designers
1
winner

How DougD started their logo design journey

Company name

Sawthem.com

Overview

Branding needs to be simple yet strong and appeal to people obsessed with appearance, fashion and the overall luxurious lifestyle. However it must be super hip and non-pretentious. The site has to feel like a very exclusive area where users want to be seen. Should include illusion of or to photography and celebrity while maintaining simplicity.

Tell us a bit about who you are and the people you reach

Demographics
Age: 21-32; avg. age: 27
Gender: 70% female 30% male
HHI: $100K
Education: 50% College Grad and above
30% Still in college
20% In High School

Requirements

We are looking for sites that have great style elements like the sites below:

Do not use elements that would cheapen the brand like a camera, stars or eyeball, perhaps something like the hollywood sign

http://refinery29.com/
http://www.netaporter.com/
http://www.fabsugar.com/ (minus the avatar)
http://seaofshoes.com/
http://www.openingceremony.us/
http://www.colette.fr/
http://www.style.com/
(logo) http://www.givenchy.com/
http://www.bondno9.com/

Suggested colors:
Black
Robin's egg blue
gray

Custom package

US$363

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Deliverables

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