We need a logo that can act as a banner header on our WordPress website. Be creative around the GreatStuffThatWorks.com name, in style, color and background.
It needs to be unique, as to be instantly recognizable as GreatStuffThatWorks.com, the way Amazon.com or Old Navy or Monster.com each is distinctively unique for its target market.
It's colors and style should reflect the target audience described above, ie. the image of a better lifestyle, simplicity, engaging and non technical.
At the same time it needs to convey some feeling of the extensive research that goes into every review. The Wall Street Journal on line logo conveys a businesslike feel in the way it looks, but it is non technical, yet strong.
The idea is to convey a feeling of being trustworthy, intelligent, thorough. People should get a positive mental boost every time they see it, accompanied by an underlying sense of curiosity and discovery.
Overall, it should be easy to read when quickly glanced at.
You will be creating the core brand recognition for our site, which we will carry forward into all related branding for GreatStuffThatWorks.com.
I will make myself available to speak directly to answer any questions.
This is a WordPress site. Premier Themes of Elegant Themes or Studiopress will be the themes I will have to pick from for matching. Theme suggestions welcome. Thanks so much, Paul Good