How Bewegungswerk started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
First of all the logo should represent a training center which will offer Personal Training, Group Training and maybe Yoga. We offer functional Training to our clients, the location we will move into won't be too stylish. It will be located in an old factory. The closest in can be compared to a crossfit box, but with a stonger focus on health. Our workouts are efficient, true and intensive.
We already offer these trainings under a different name, but als we want grow, we will change the name to win more clients.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Reds: Energy, action, passion and love.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
"Bewegungswerk" is a combination of the two words "Bewegung" (which means Movement) and "Werk" (which can mean either workpiece, creation and is the short form of garage or factory).
I Thought i'd like a clean font, but I'm not sure anymore, so please surprise me!!!! The Spelling could be either "Bewegungswerk" or "BewegungsWerk". We should be able to print the logo on shirts, shorts, .... etc.
Some Icons which could be used are kettlebell, Mountains, someone running,....
What I'd also like to see is a Logo using the DaVincis "The Vitruvian man" as a base!? Would fit my idea of training pretty good!
Another idea is to have a wooden background, and then the name on it, maybe a kettlebell could be included as well.
So it shouldn't be too detailed but should contain an illustration. It shouldn't be too colorful and should work also in small e.g. for badges. Can you please show the logo on a black background as well as on a white background and if possible in a b/w version.
I'm not sure about the slogan, maybe I would like to contain the name of the city we will be located in. It is "Lenggries"...