Logo for Fringe Genie
Bas Scheffers needed a new logo design and created a contest on 99designs.
A winner was selected from 272 designs submitted by 81 freelance designers.
One of the designers who made it happen
How Bas Scheffers started their logo design journey
Company name
Fringe Genie
Overview
Fringe Genie is a new brand to market our iPhone festival application product. If you have an iPhone, search "adelaide fringe" in the app store to view what we do.
Tell us a bit about who you are and the people you reach
The target audience are arts, music, film, comedy and other festivals around the world. The CEOs, directors and marketeers that would buy are product are creative, young (in mind), energetic and love individual expression and bold statements. Conservative or reserved, they are not. Many of them are artists themselves.
Requirements
We need a logo design with the vector file format that goes with it. After the logo is done we'll likely need other design elements in the same style, which is an opportunity for you to do some more work.
Attached is a design concept by our marketing manager. I like the concept very much, but it needs a spark. The font could be more modern, the genie more interesting and overal bolder colours.
The Genie design must be abstract, no photos or cartoons.
Inspiration might come from:
http://www.flurry.com/
http://twitter.com/
Custom package
Paid features
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Featured listing
Free features
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Open contest
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Guaranteed
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Fast-tracked
Deliverables
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