We are looking for the following:
1. Fun, easy, web 2.0'ish ( yes, this term is dated :)), maybe modern
2. Action oriented (considering the word 'Make' requires doing something)
3. Possibly emphasize the number '10.' However, please note, the font style used for '10' should also potentially be used for numbers 1-9
4. The word 'It' . Not sure whether word 'It' should be subtle and minimized OR have it signify 'Food Intake' and 'Physical Activity.' Use your creative discretion.
5. Success / Accomplished Oriented
We will leave the color palette up to you.
Sample Logo's for Inspiration.
1. Yelp ... their font style and icon (http://www.yelp.com/houston)
2. FitFu ... colors (http://www.fitfu.com/)
3. Hashable ... how they made the hash tag fun and playful (http://hashable.com/beta)
4. Scribd ... nice font style (http://www.scribd.com/)