Logo for Fitness Boot Camp- Need Direction

Nashville Firm Body Boot Camp.com Tagline: You're Worth The Fight!

I am launching a fat loss boot camp class and need a new logo for website and collateral material like business cards, gift cards, clothing, etc… This is not a typical militaristic boot camp (yelling and screaming in their face etc..), it’s a place where they’ll be encouraged, have fun but also challenged.

If it helps in designing; I guess I see myself as someone helping them break the chains they’ve been held to by this struggle. Kind of like a big brother or guardian protecting them from all the misinformation and those who would seek to take advantage of their situation. My personal tagline is “Americas Most Trusted, Transparent and Controversial Trainer”
My background can be found at http://www.dinonowak.com click on “About Dino” or even listen to the radio show to get an idea where I’m coming from and where my heart is.

I’m at a loss as far as direction I’m hoping to see a few designs that have that “it” quality and I’ll just fall in love with it when I see it.

Thank you so much ahead of time I’m very excited to see this come to life. Your creativity, effort and passion is greatly appreciated.

Women and Men though primarily women; middle class to affluent who are looking to lose fat and get in the best shape of their lives.

People who have probably tried every diet under the sun, bought all sorts of infomercial products and are frustrated and don’t know who to trust. Might have even given up all together.

Logo should communicate; as many as possible (doesn't have to be all of course, if you can pull that off that would be unbelievable):

Energy
Power
Hope
Confidence
Trust
Lasting Change
Fun
Camaraderie

Logo delivery must be in vector format.

Iconic - feature an icon people will associate with the company

Logo should be meaningful to the target audience.

Think of something that they would like to wear or something you wouldn’t mind wearing if that helps. Try to put yourself in their shoes. Not everyone is going to be obese though some just want to get in better shape.

Don't want:
• Stock images
• Clip art
• Copycats