How Stuart McLeod started their logo design journey
I'm a very keen sailor who owns and races a yacht in Melbourne, Australia. I love my sailing and enjoy mostly social racing on a regular basis over summer. We often travel the boat to other locations to join different regattas and sometimes race the boat overseas as well.
I love the way sailing takes my mind off work and the reall enjoyment that a crew experiences when sailing on a beautiful summer afternoon. The success that comes from building a crew over time is very rewarding.
But as an owner of the boat it nearly always falls on me to organise everything and everyone. In order to operate the boat successfully, we utilise a variety of technologies. A publicly available exchange calendar, a to do list, a regatta schedule, a blog site, a twitter account and a facebook page for photos.
This all becomes increasingly messy and difficult to maintain.
Tell us a bit about who you are and the people you reach
Sailing is generally not for the broke. Sailing is usually an experience for those that enjoy the more expensive things in life. Fun tends to be expensive as you get older! Often boat owners are successful people in their own right and are used to being organised and professional in everything they do.
There is no reason that operating a boat needs to be different. So the yachmgr.com (pronounced yomja) website is going to bring all the social technologies that we are using for running business together to be all about a boat.
Crew will login and notify their availability against a schedule of regattas. Photos will be shared amongst the crew and posted to the popular social networking sites. Updates can be sent via twitter and blogged about and this site will bring all of those things together.
There are something like 2 million boats world wide that are active participants in their local yachting scene. The website will charge a small monthly fee for its use and will utilise all the latest web 2.0/3.0 technologies.
Provide us a stunning, well thought through logo that leans towards the water and yachting yet combines the web 2.0/3.0 social networking characteristics of as well. It should be easy to read, clear and concsise and be able to be used as a sticker on a boom.
We don't have any colors or ideas in mind as yet, so it's entirely up to you to come up with something creative and stunning.