The logo will be used in everything to do with the company/brand, so it must reflect the company principles. It must be stylish yet simple.
Think about other brand names situated on electronic goods, like sony, Panasonic etc. They are simple yet recognisable. DELL is a good example of something a little bit different yet easily recognisable.
I would like this logo to be similar in the simplicity, but I would like it to be more creative than others.
Colour schemes would preferably be shiny or matt silver, and just the word ‘ekin’, but I am open to other suggestions (maybe a green ‘e’, to show a bit of sustainability etc). I would like to have two variations, one just the word that can be put on products, and another including a stylish, innovative and creative symbol that could be used on marketing materials, to make it synonymous with the brand.
For example, think about brands like Gant and Polo, or DELL computers (eg the circle around its logo)…
In brief it needs to be;
• Creative and innovative
• Have a creative new font
• Printed easily
• Logo with just the letters
• Symbol to combine/add with word and be synonymous with the brand
Need the .eps, tiff, pdf and jpeg, vector format files