We are a start up. Considering use of a slogan but don't necessarily need it incorporated.
Starting with a a range of outdoor furniture but may do some pieces for indoor use as well such as dining chairs and stools.
Recycled HDPE is 100% Recycled and 100% recyclable. it looks and feels similar to wood. Unlike other plastics it is heavy so has a quality look and feel and will not blow away in the wind. It can come in any colour. Unlike wood it will not rot, peel, warp. It is maintenance free.
Slogan - "Furniture to spend your weekend with"
Target market age 28 to 55
Average household income $150k plus
Location: Australia and NZ. Likely to live in relatively affluent suburbs. Likely to be close to the beach, the park, the mountains, the lake but could equally live in more trendy inner-city suburbs with outdoor courtyards or large balcony's/roof top space. I see buyers potentially coming from suburbs in Sydney such as Surry Hills, Balmain, Bronte/Clovelly, Seaforth, Avoca etc.
Will also be targeting landscape designers, architects, interior designers.
Works hard during the week. Wants to relax on the weekend. Looks forward to Saturdays to have time to spend with friends/young kids/the dog!
Loves the outdoors, the Australian/NZ Summer.
Likes to start the morning with a run/yoga class good coffee and a newspaper, a walk around the local farmers market. Afternoons at the beach, backyard barbecues with friends/family, maybe some backyard cricket. Lost of laughs.
Likes nothing better than to settle into an outdoor chair with a drink and relaxed conversation.
Quite eco conscious but not a over zealous. Happy if products have a good eco story. Sustainability and longevity important.
Does not shop at Freedom/Domain/Ikea. More likely to look for pieces on line or shop at local designer stores i.e. Tait Outdoor, Cosh Living. Likes furniture to be more unique. Looks for pieces with a designer aesthetic, with character/personality but nothing too wanky. Still wants to be down to earth and useable.
Likes good music, good food and wine, good company.
Likely to have interests such as surfing, cycling, yoga/pilates etc
Likely to read magazines in Australia such as InsideOut, Belle, Real Living and Home Beautiful.
See http://www.lolldesigns.com for a similar business in the US that I am loosely inspired by.
May look for retail through business such as Tait Outdoor. Also quite like their logo.
May look to have the logo engraved on the furniture.