HDeal is an e-commerce website that specializes in audio & video
equipment for home theater systems and smart house (automated house).
the top products in the websites are Plasma & LCD screens, speakers,
and remotes for smart house which are able to control just about anything
around the house.
But, there are other consumer electronics for everyone as well,
starting from gaming consoles, refrigerators, wireless phones, etc...
the main issue are the site's reasonably prices which allows almost
anyone to purchase electric goods.
Men mostly, but women too:
Men: people with above average income, looking for good solid value
for money products. they love technology which is already part of their
Women: love design, looking for good-looking-high-end products
with a surprising price tag.
Logo. a very simple logo.
one that delivers profitability shopping website on one hand,
and in the other it should aim to the expertise in home theater systems, especially tv screens.
Using 3D "tricks" to deliver those things could be nice but it's not a must.